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2013 Device Reimbursement Conference - Communicating Economic Value to Payers & Healthcare Providers: Delivering Tailored Value Messages across Markets on the iPad



 
Our Price: $395.00

Product Code: 2163G
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Product Info
 
Includes 22:00 Minute Video File and Slide Presentations – Available for Immediate Download.

Presentation Content:
Communicating Economic Value to Payers & Healthcare Providers: Delivering Tailored Value Messages across Markets on the iPad
In addition to a national reimbursement strategy, it’s crucial to have a strategy in place to communicate economic and clinical value to payers and healthcare providers at sub-national levels. There are lots of challenges. How can HQ effectively roll out and coordinate a global value communication strategy that meets the specific market requirements of the affiliates? How can resistance of the sales force to complex economic evidence be overcome?
  • Case study from a top-five medical device company
  • Presenting economic evidence as a visual, interactive story
  • Balancing a consistent global value story with flexibility for localization to markets
  • Developing iPad apps in-house, avoiding costly outsourcing

Presenter:
Dr. Gijs Hubben, CEO
BASECASE
Video Sample

*This product is part of series of conference presentations from the 2013 Medical Device Coverage and Reimbursement Conference. For information on the purchasing all presentations from the 2013 event CLICK HERE.
 

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