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2013 Device Reimbursement Conference - When the Payer Is No Longer the Payer: Translating Economic Data to Influence Hospital Purchasing Decisions



 
Our Price: $395.00

Product Code: 2163J
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Includes 48:00 Minute Video File and Slide Presentations – Available for Immediate Download.

Presentation Content:
When the Payer Is No Longer the Payer: Translating Economic Data to Influence Hospital Purchasing Decisions
The days of the sole physician decision-maker are gone as medical device companies must now manage not only physicians, but also procurement, the C-suite, and other healthcare practitioners all of which boast different priorities while becoming increasingly cost conscious. Value propositions that encourage this traditionally nonclinical audience must take into consideration such priorities as inflexible budgets, health economics and net impact on the buyer. Through analysis of a real time example, reimbursement professionals will discover how to build value propositions that appeal to hospital priorities while also demonstrating clinical value and health outcomes.
  • Building value-based incentive through hospital technology assessments
  • Balancing clinical & economic data to encourage purchasing decisions
  • Strategies to drive device utilization within hospital
  • Device tax: Impact on hospital acquisition when tax placed on purchasing
Presenter:
Bob Bargenquast, CPC, Director, Healthcare Economics
SI-BONE, INC

Susan Garfield , VP, Market Access Healthcare, GFK BRIDGEHEAD

*This product is part of series of conference presentations from the 2013 Medical Device Coverage and Reimbursement Conference. For information on the purchasing all presentations from the 2013 event CLICK HERE.
Video Sample

 

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