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6th Semi-Annual Managed Markets and Payer Marketing Strategies Conference



 
Our Price: $495.00

Product Code: 2275
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About the Product
Includes presentation materials from the conference. Presentations slides are in PDF. format. All files are available for immediate download.

About the 6th Semi-Annual Managed Markets and Payer Marketing Strategies Conference:

Improving Patient and Market Access through the Development of Targeted Value Propositions, Comprehensive Contract Assessment and Measurement Strategies through to In-Depth Knowledge Regarding Payer Formulary Coverage Trends


Managed markets and account management professionals are challenged daily with the hurdle of navigating the ever-changing and altering healthcare landscape in order to ensure preferred formulary coverage to increase not only overall product ROI, but uninterrupted patient access within the marketplace. As product pipelines continue to evolve and grow with new innovative therapeutic treatments while the competitive landscape regarding formulary placement tightens, executives must explore new avenues and strategies to garner proper payer and government coverage. The undeniable influence of accountable care organizations, Medicare and Medicaid and formulary decision trends seen from payer organizations are persistent stimuli affecting the internal strategies of pharmaceutical organizations.

Building on conference knowledge share and successes of past years, the 2015 program showcased industry experts within managed markets operations, who as presenters shared experiences and knowledge that was of great benefit to all attending delegates. Industry leaders covered a plethora of areas from private and public healthcare exchanges, contract assessment and performance reviews through to conversations centered on quality of care initiatives and prior authorization approvals. Exchange groups and interactive discussions further allowed attendees to actively participate in the sharing of ideas or knowledge.


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