Company Info






  Home > Archived Webinars >

Life Science Patient Advocacy Case Study: Establishing and Maintaining Collaborations with Patient Groups



 
Our Price: $395.00

Product Code: WB-7060
Qty:

Product Info
 
About the Product
Includes 1 hour and 5 minute Windows Media Video File and PowerPoint presentations for immediate download.


Locating partnership prospects to support and further manufacturer advocacy initiatives is a strategy that many life science companies are exploring to establish a stronger presence within patient communities. Ensuring that the goals and objectives of the advocate organization are in line with those of the pharmaceutical or medical device company is an essential aspect of creating a strong partnership that will prove to be mutually beneficial for both parties. When aligning the objectives of both groups, challenges do arise; therefore hearing from companies that have successfully created partnerships will prove to be valuable to patient advocacy relations executives across the industry. Fresenius Medical Care, a company that both produces dialysis equipment and provides dialysis treatments in over 2,000 outpatient dialysis clinics across the country, has a history of joining together with Dialysis Patient Citizens, a national patient advocacy organization, to further their mutual goals related to advocacy areas of concern to dialysis patients and dialysis providers and manufacturers.
  • Comparing and contrasting patient group and manufacturer/clinic perspectives
  • Creating successful & compliant partnerships
    • Identifying an advocacy organization with parallel objectives
    • Overcoming challenges faced when creating new partnerships (i.e. communicating both organizations' shared values, missions, determining collaborative projects and issues)
    • Examples of partnerships: Challenges and successes

Speakers:

Wendy Funk Schrag
Director of Advocacy and State Government Affairs
Fresenius Medical Care

Stephen Campbell
Director of Advocacy and State Government Affairs
Fresenius Medical Care


Target Audience
  • Patient Advocacy
  • Professional Affairs
  • Public & Government Affairs
  • Corporate Communication
  • Patient Education

Target Industry
  • Pharmaceutical
  • Medical Device
  • Biotechnology
  • Diagnostic

Share your knowledge of this product. Be the first to write a review »