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Implementing Solutions for Key Behavioral Trends in Next Generation Adherence Programs



 
Our Price: $395.00

Product Code: WB-7067
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About the Product
Includes 1 hour and 5 minute Windows Media Video File and PowerPoint presentations for immediate download.


Industry research has shown that pharmaceutical manufacturers lose over 30% of brand sales due to non-adherence, costing the industry billions of dollars in lost revenue. Pharmaceutical companies have long believed that drug adherence was the result of patient knowledge, leading manufacturers to develop marketing strategies focused on patient education. However, recent industry findings have shown that adherence is not solely correlated to patient knowledge and is more affected by factors such as financial incentives (e.g., reduced out-of-pocket expenses), individual behavioral patterns and a variety of coaching techniques to keep patients on the medication as prescribed. In order for patients to fully benefit from a drug, it is essential for manufacturers to implement or evolve adherence programs to incorporate new behavioral patterns and trends.
  • Outlining key factors that impact behavior
  • Creating personalized messages to drive behavior change
  • Conveying program value to management to obtain adequate resources

Speaker:
René Hughes, RN, MS, ANP
Patient Services Manager


Participants that will find this webinar most beneficial will be those involved in pharmaceutical and biotechnology companies. Job titles of attendees that will be most applicable for this session will be:

  • Adherence
  • Care Management Program
  • Patient Education & Support
  • Patient Advocacy

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