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Food Marketing Claims: The Role of the FTC



 
Our Price: $199.00

Product Code: WB-7126
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About the Product
Includes 1 hour Windows Media Video File and PowerPoint presentations for immediate download.


In the overall paradigm of food marketing, FTC enforcement actions are of great concern to food and beverage manufacturers as they look to not only comply with regulations but also avoid legal action from the FTC. Charged with ensuring that marketing is truthful and not misleading, the FTC is continually reviewing advertising and labeling claims and taking action against manufacturers where appropriate. Understanding recent actions and their implications for the industry, as well as future goals of this important organization, will ensure food labeling executives have a robust knowledge base of the regulatory arena in this industry.

  • FTC authority over food marketing and how FTC overlaps with FDA
  • Overview of FTC advertising law
  • Recent cases of interest to food & beverage manufacturers


Speaker:

Sarah Botha
Attorney, Division of Advertising Practices
FTC


Participants that will find this webinar most beneficial will be those involved in food and beverage manufacturing companies. Job titles of attendees that will be most applicable for this session will be:

  • Labeling
  • Regulatory Labeling
  • Regulatory Compliance
  • Regulatory Affairs
  • Labeling Technology
  • Labeling Nutrition
  • Science Policy & Labeling

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