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Engaging and Utilizing Digital Opinion Leaders in the Life Science Industry
Engaging and Utilizing Digital Opinion Leaders in the Life Science Industry

Our Price: $395.00

Product Code: WB-7044

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About the Product
Includes 1 hour and 30 minute Windows Media Video File and PowerPoint presentations for immediate download.

The pharmaceutical and medical device industry has become well versed in the use of social media as a medium to connect with and engage physicians in the exchange of scientific information. There is, however, an emerging trend in opinion leader relations and the focus is on digital channels. The concept of the digital opinion leader (DOL) was coined by author Daniel Ghinn who found that there are a significant number of individuals online who might not have previously been considered “opinion leaders”, and that the role of digital engagement is an increasingly important aspect in identifying healthcare professionals who influence their peers.
  • Overview and analysis of current opinion leader landscape
  • Outlining service providers that monitor physician’s digital interests and activities
  • Methods for identifying and qualifying DOLs
  • Strategies for approaching and engaging DOLs


Daniel Ghinn
Creation Healthcare

Target Audience

  • Opinion Leader Relations
  • Thought Leader Development
  • Strategic Partnerships
  • eMarketing/ Digital Marketing
  • Scientific Affairs
  • Medical Science Liaisons
  • Medical Affairs

Target Industry

  • Pharmaceutical
  • Medical Device
  • Biotechnology
  • Diagnostic

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