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Development of Medical Device Patient Advocacy Relations
Development of Medical Device Patient Advocacy Relations

Our Price: $395.00

Product Code: WB-7057

Product Info
About the Product
Includes 1 hour and 30 minute Windows Media Video File and PowerPoint presentations for immediate download.

Patient advocacy is a rapidly developing field which incorporates building and maintaining collaborative, mutually beneficial partnerships with key patient supporters and professional associations. It also serves as a means for providing patients with information and support to navigate the increasingly complex world of healthcare. The FDA recently held a public workshop aimed at incorporating patient preferences into innovative and marked medical devices; one of several patient centric initiatives. Many pharmaceutical and biotechnology organizations have had great success in developing patient advocacy relations and engagement teams, while some in the medical device industry are still working to develop a practical framework for this vital function.
  • Strategic approaches for defining program objectives, responsibilities and goals
  • Highlighting the advocacy dynamic throughout the device life cycle
  • Understanding the roles of major organizations and stakeholders

Kristine Simmons
Marketing Communications Director
NuVasive, Inc.

Nicole Collins
Associate Manager, Corporate Communications
NuVasive, Inc.

Target Audience
  • Patient Advocacy
  • Professional Relations
  • Patient Education
  • Patient Communications
  • Public Affairs

Target Industry
  • Medical Device

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